Trademark Data as Economic Indicator : The United States , 1996 - 2000
نویسندگان
چکیده
This paper explores the overall efficacy of using trademark data as an economic indicator. The paper posits that trademarks—like other measures of innovation and technology production, such as the patent or R&D expenditures—can be used as an effective indicator of regional economic conditions. Yet, trademarks are distinct in that they are market centered. Unlike the productioncentered innovations often associated with patents, the overall geography of innovation charted using trademark data and the performance of trademarks as an economic indicator is inherently different. Using ordinary least squares regression, the paper demonstrates that observed trademark activity can statistically predict two standard measures of economic conditions at the statelevel, gross state product and personal income. The paper also maps the geography of trademarks and identifies potential points of departure relative to the established geographies of technology production.
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